MSI switches located at: https://support.zoom.us/hc/en-us/articles/201362163-Mass-Installation-and-Configuration-for-Windows

No desktop icon?  No problem: msiexec /i ZoomInstallerFull.msi /quiet /qn /norestart ZNoDesktopShortCut="true"

In addition to an MSI, there are also GPO templates, or just add registry keys.  The Zoom unattended install is very well-documented here:

https://support.zoom.us/hc/en-us/articles/201362163-Mass-Installation-and-Configuration-for-Windows

The Zoom MSI download is here:

https://www.zoom.us/client/latest/ZoomInstallerFull.msi

Install:

ZoomInstallerFull.msi /qb-! /L*v logfile.log ALLUSERS=1 REBOOT=ReallySuppress ZoomAutoUpdate=true"

Uninstall:

MSIEXEC.EXE /X{3866E3D3-B481-47BD-9ACA-3B20E0763B26} /qb-! /L*v logfile.log ALLUSERS=1 REBOOT=ReallySuppress

For the Zoom Outlook Plugin (5.2.43979):

Install:

ZoomOutlookPluginSetup.msi /qb-! /L*v logfile.log ALLUSERS=1 REBOOT=ReallySuppress

Uninstall:

MSIEXEC.EXE /X{C964D8C8-7D8F-477E-BC0C-DBF7539E0A96} /qb-! /L*v logfile.log ALLUSERS=1 REBOOT=ReallySuppress