Everyone knows blogging is big business, but what about micro blogging? It’s the Twitter of the blogging world and fills a very real demand: People want more information packed into easily digestible nuggets. There are a number of IT, tech and software companies offering micro blogging as a service or providing platforms for big-sized bloggers to make their own impact. However, how can you know if micro blogging is for you?
Different businesses have different needs, markets and caveats. For example, a real estate company serving buyers and sellers is already inundating customers with information. However, with video walk-throughs and aerial photos taken by drones, you can now get by with nothing more than bullet points for text content. By adding micro blogging to a real estate company’s forte, clients can easily take in the information while keeping up to date with new listings or information on property features.
Here are a few businesses that are a perfect match for micro blogs:
1. Online media outlets
There’s a lot of competition in this industry, especially if you specialize in a niche like entertainment, tech or finance. Standing out becomes crucial, but you don’t want to totally turn into an image-only outlet. Instead, give your readers what they want in quantities that are doable. Snippets of information can be teasers or “news” in their own right.
2. E-tail providers
Are you constantly releasing new products or want to connect with customers to get their feedback? Micro blogging is much more likely to be read than full-length blogs, especially by customers who simply want to check out ASAP.
Whether it’s SEO, management or any other specialty, consultants need to constantly work on expanding their client base. However, when you work largely with CEOs and other hot shots, you need to condense your outreach into the equivalent of an elevator pitch. A micro blog lets you do that while showing that you respect others’ time.
4. Fitness gurus
Maybe you’re a trainer, one on one yoga teacher or a boxing coach. You know your clients are busy, but you still want to draw in new customers or give your current roster a little nudge of encouragement. Following a fitness guru’s micro blogs are a lot easier than a full blog. They’re like the savasana of fitness: Necessary, but brief and rejuvenating.
Is micro blogging a good fit for you? Start with a user friendly platform and a strong community of support.