Install Command: CitrixReceiver.exe /Silent /EnableCEIP=false
Uninstall Command: CitrixReceiver.exe /Silent /Uninstall
Commands tested on version 4.3.100, clean install and also a upgrade from 4.2.
Please see this Citrix document for more details, link below. If you need to add store details etc that is also covered in the document.
I recommend not unpacking the executable as it becomes very hard to manage from deployment aspect.
Setup Type: Windows Installer (Delivered as an EXE)
Deployment Method Used: Vendor Provided Command Line (switch driven)