Why were we not notified of tracking us with RFID tags at the Dell World/KACE Conference hidden in our name badges?

I understand the convenience, but that's potentially a huge privacy violation that we should have been notified of. What are you tracking?

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Community Chosen Answer



I hate that too.  That's why I reside in a cave.

Answered 12/14/2012 by: gcarpenter
Green Belt

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Answer this question or Comment on this question for clarity



That's why I wore a foil hat the whole conference. So they couldn't read my thoughts!

Answered 12/19/2012 by: dugullett
Red Belt

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I've raised this internally and am told we are waiting on a response from the Dell World folks as we shared the same badging system. Likely it was for signing into sessions-- I'm pretty sure I saw people holding their badges to a reader before entering the rooms. Anyway, a "proper" response from someone that knows more than I is on its way. 

Answered 12/18/2012 by: bkelly
Red Belt

  • Got that proper response I was after but it came to me directly, so sharing...

    From the Dell World side, Dell World views the data in aggregate and not on an individual level. We look at gross numbers in sessions, in areas of the expo, and in the hallways. The only time any individual information is exchanged is with the lead retrieval devices that the partners had. That data included name, company, email address, and it was all encrypted so that the leads are only viewable after the event. For the KACE Konference, all personal data was imbedded using a secure Attendee ID number. There was no issue with data being openly available for vcard exchange. It was all behind the secure Attendee ID. Every individual could opt into being scanned at the partner tables within the KACE expo, just as at the Dell World expo.
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