This software comes with Lenovo's preload partition. As much of the routines are hardcoded the install path is fixed to C:\swtools\apps\MMCfTO.
Also the current version of this software delivered on preload images is incompatible with Mediaplayer 11. You will encounter several application errors in Mediahub.exe upon exiting the software.
But if you have to package it, here is how it goes:
Use the directory C:\swtools\apps\MMCfTO taken from the preload image as primary source. Download the Mediaplayer 11 incompatibility update from Lenovo's Support site. Start the update and retrieve sources from temp (they are there even if the installer complains about no installed product to upgrade).
Then merge the sources by copying only the sub-directories from the upgrade (bin, EXPRESSLABELER_20, SC_AUDIO_204,...) into the MMCfTO folder from the preload.
You now have Mediaplayer 11 compatible sources.
Install the program by copying the MMCfTO folder into place and running the setup.cmd. You could also just use the separate msis if you prefer, but looking at the amount of fiddling done in the cmd it's probably wiser to install the first way.