Software Deployment

I know from what I can see this is sorta of a dead dog, but I'm attempting to learn a few things while i try to get this working.

I have edited the MSI for Adobe Reader 6.0.1 and it works, but the HKCU keys do not transfer. I know so far that out of the box HKCU keys will not copy to every user.

I have tried to use

msiexec /jm "Adobe Reader 6.0.1.msi" TRANSFORMS="Rdr601.mst" ALLUSERS=1 /q

but nothing happens here that i can see. Do I need to add something to the MSI to get this command to advertise the MSI?

Only other solution to get the HKCU is through login script but I would rather have this self contained.

The BAT file i'm currently using is this:
@ECHO OFF
msiexec.exe /jm "Adobe Reader 6.0.1.msi" TRANSFORMS="Rdr601.mst" ALLUSERS=1 /q
:: msiexec.exe /i "Adobe Reader 6.0.1.msi" TRANSFORMS="Rdr601.mst" /qb! /L %temp%\adobe601_install.log
:: msiexec.exe /i "Adobe Acrobat - Reader 6.0.2 Update.msi" /qb+! /L %temp%\adobe602_install.logexit

The last two lines are commented out because I was testing the advertisement of the MSI installer.

Any help here? =\

Flamus