Software Deployment

I want to add a code in my wise script that does this:
1) Adds an entry under Start - Programs to show an app called My Apps
End Result is that - I want to be able to go to Start-Programs and then into My Apps

How do I do that? any help would be gr8.

As a feedback of what I had noticed:
I saw that in the Registry there is a key called:
HKEY_USERS\S-1-5-21-6776287-1952083785-2110791508-151101\Software\Microsoft\Windows\CurrentVersion\Explorer\MenuOrder\Start Menu2\Programs

If I try to create an entry here, using edit registry command in Wise, it adds the entry under Start-Programs.

But there is an issue, In the key above, this entry is common in all machines:
S-1-5-21-6776287-1952083785-2110791508
but
151101 entry is different for different machines,

Now, if I create exactly the same entry as above on another machine, would that be ok? OR is there a way to capture that value/variable for a specific machine.

All I need is to show is an app called My Apps under Start-Programs

Thanks.