Over the summer Nicke Kallen and myself put on a presentation called the Application Packaging Smackdown in Chicago for Briforum 2013. Our goal was to help people understand some of the tooling available for packagers when making both traditional and virtual application packages. 
 
You can view the presentation over here at BrianMadden.com:
 
If you are interested in the slide deck it can be found over on SlideShare:
 
Feel free to send feedback to applicationpackagingsmackdown@bighatgroup.com.